Reducetarian Foundation

The Reducetarian Foundation aims to improve human health, protect the environment, and spare farm animals from cruelty by reducing consumption of animal products. We encourage people and institutions around the world to make healthy, sustainable, and compassionate food choices by implementing paid online advertising campaigns, creating and sharing videos, securing press, organizing a yearly conference, disseminating literature, publishing books, and engaging in many other outreach activities. To maximize our impact, we pilot research in our lab on the most effective ways to reduce societal consumption on animal products.