The Influence Center, MedStar Health
Dr. Ed Tori is the Director of the Influence Center at one of the largest health systems on the East Coast. He assists associates with learning the science of persuasion for better communication, improved care delivery, and behavior change. He speaks on influence and persuasion across industries – anywhere people are doing good in the world.
Dr. Tori has a unique ability to speak about something we are all familiar with, influence, and persuasion, but don’t necessarily know how to recognize or use in our work and home environments to improve engagement, build relationships, and impact measurable outcomes. His sense of humor, use of real world experience, and deep clinical background creates a learning opportunity for his audiences that is unlike anything else they have experienced. Audiences engage, laugh, and learn and leave his presentations with concrete actionable takeaways.
His training in influence and persuasion comes from over a decade working with experts in diverse influence domains including coaching, social sciences, direct response marketing, advertising, game design, copywriting, hypnosis, NLP, parenting, public speaking, internet marketing, and others. Dr. Tori is certified in hypnosis, Ericksonian hypnotherapy, and conversational hypnotherapy.
In addition to this work, Ed runs several health care training, marketing, influence, and humor websites. A father of six, he teaches entrepreneurship to children and he runs his own mobile game company. He serves as the president of a large religious non-profit organization in Baltimore.
From 2003 to 2012, Dr. Tori was the Medical Director of the Cardiovascular Step-Down Unit at MedStar Union Memorial Hospital in Baltimore, MD where he was responsible for running peri-operative cardiac services.
Ed completed his Doctorate in Osteopathic Medicine at the Philadelphia College of Osteopathic Medicine followed by a residency in internal medicine at MedStar Union Memorial Hospital where he was both Chief Resident and Resident of the Year. Dr. Tori is Board Certified in Internal Medicine and is a Fellow in the American College of Physicians. He received his Bachelor of Arts in Africana Studies from Cornell University.